{"id":48431,"date":"2023-03-29T22:05:24","date_gmt":"2023-03-29T22:05:24","guid":{"rendered":"http:\/\/tonydoovisuals.com\/?p=48431"},"modified":"2023-03-29T22:51:25","modified_gmt":"2023-03-29T22:51:25","slug":"mobile-top-up-magic-a-creative-campaign-for-mtn-nigeria","status":"publish","type":"post","link":"https:\/\/tonydoovisualshq.com\/?p=48431","title":{"rendered":"Mobile Top Up Magic: A Creative Campaign for MTN Nigeria"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Title: Mobile Top Up Magic: A Creative Campaign for MTN Nigeria<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Background: <\/h2>\n\n\n\n<p>MTN Nigeria is a telecommunications company that provides mobile services to millions of Nigerians. The company wanted to launch a new mobile top-up campaign to encourage customers to use its services more frequently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objective:<\/h2>\n\n\n\n<p> The objective of the photography and creative direction project was to develop a creative campaign that would capture the attention of the company&#8217;s target audience and encourage them to use MTN Nigeria&#8217;s mobile top-up services. The campaign needed to be visually engaging, and the messaging needed to be clear and straightforward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Approach: <\/h2>\n\n\n\n<p>The photography and creative direction team worked closely with the marketing team to develop a campaign that would resonate with MTN Nigeria&#8217;s target audience. The team conducted market research to understand what the target audience responded to and developed a concept that was both visually appealing and communicated the message clearly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Execution: <\/h2>\n\n\n\n<p>The team developed a visual concept that highlighted the convenience and simplicity of MTN Nigeria&#8217;s mobile top-up service. The concept was based on the idea of &#8220;Mobile Top Up Magic,&#8221; showcasing the ease with which customers could recharge their phones.<\/p>\n\n\n\n<p>The team used vibrant, eye-catching colors and playful imagery to create a sense of magic and excitement around the mobile top-up service. The messaging was simple and straightforward, emphasizing the speed and convenience of the service.<\/p>\n\n\n\n<p>The team then executed the campaign by creating a series of photos and videos that showcased the mobile top-up process in a fun and engaging way. The images featured people of different ages and backgrounds using the mobile top-up service, highlighting the accessibility of the service to everyone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: <\/h2>\n\n\n\n<p>The &#8220;Mobile Top Up Magic&#8221; campaign was a huge success, attracting attention from MTN Nigeria&#8217;s target audience and increasing the usage of its mobile top-up service. The campaign&#8217;s creative direction was visually engaging and effectively communicated the benefits of the service in a clear and straightforward way. The photography and video elements of the campaign brought the messaging to life and added a sense of fun and excitement to the campaign. Overall, the campaign was a great example of how creative direction and photography can work together to create a successful marketing campaign.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/tonydoovisuals.com\/wp-content\/uploads\/2023\/03\/1_gfVcXc8lAXzKHeOUgFBLng.jpeg\" alt=\"\" data-id=\"48442\" data-full-url=\"http:\/\/tonydoovisuals.com\/wp-content\/uploads\/2023\/03\/1_gfVcXc8lAXzKHeOUgFBLng.jpeg\" data-link=\"http:\/\/tonydoovisuals.com\/?attachment_id=48442\" class=\"wp-image-48442\" srcset=\"https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_gfVcXc8lAXzKHeOUgFBLng.jpeg 1024w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_gfVcXc8lAXzKHeOUgFBLng-300x225.jpeg 300w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_gfVcXc8lAXzKHeOUgFBLng-768x576.jpeg 768w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_gfVcXc8lAXzKHeOUgFBLng-600x450.jpeg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"http:\/\/tonydoovisuals.com\/wp-content\/uploads\/2023\/03\/1_XiClUSyNacBiekxTZUZwAg-473x1024.png\" alt=\"\" data-id=\"48443\" data-full-url=\"http:\/\/tonydoovisuals.com\/wp-content\/uploads\/2023\/03\/1_XiClUSyNacBiekxTZUZwAg.png\" data-link=\"http:\/\/tonydoovisuals.com\/?attachment_id=48443\" class=\"wp-image-48443\" srcset=\"https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_XiClUSyNacBiekxTZUZwAg-473x1024.png 473w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_XiClUSyNacBiekxTZUZwAg-139x300.png 139w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_XiClUSyNacBiekxTZUZwAg-768x1663.png 768w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_XiClUSyNacBiekxTZUZwAg-709x1536.png 709w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_XiClUSyNacBiekxTZUZwAg-946x2048.png 946w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_XiClUSyNacBiekxTZUZwAg-600x1299.png 600w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_XiClUSyNacBiekxTZUZwAg.png 1125w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"http:\/\/tonydoovisuals.com\/wp-content\/uploads\/2023\/03\/1_MUMSFXJBBUSqWjD6xwKREQ-473x1024.png\" alt=\"\" data-id=\"48451\" data-full-url=\"http:\/\/tonydoovisuals.com\/wp-content\/uploads\/2023\/03\/1_MUMSFXJBBUSqWjD6xwKREQ.png\" data-link=\"http:\/\/tonydoovisuals.com\/mobile-top-up-magic-a-creative-campaign-for-mtn-nigeria\/1_mumsfxjbbusqwjd6xwkreq\/\" class=\"wp-image-48451\" srcset=\"https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_MUMSFXJBBUSqWjD6xwKREQ-473x1024.png 473w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_MUMSFXJBBUSqWjD6xwKREQ-139x300.png 139w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_MUMSFXJBBUSqWjD6xwKREQ-768x1663.png 768w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_MUMSFXJBBUSqWjD6xwKREQ-709x1536.png 709w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_MUMSFXJBBUSqWjD6xwKREQ-946x2048.png 946w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_MUMSFXJBBUSqWjD6xwKREQ-600x1299.png 600w, https:\/\/tonydoovisualshq.com\/wp-content\/uploads\/2023\/03\/1_MUMSFXJBBUSqWjD6xwKREQ.png 1125w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Little Back Story: <\/h2>\n\n\n\n<p>Recently,&nbsp;<a href=\"http:\/\/www.tonydoovisuals.com\/\">Tonydoo Visuals&nbsp;<\/a>Photographed for \u201cMTN Top IT Project\u201d at&nbsp;<a href=\"https:\/\/www.mtnonline.com\/\">MTN Headquarters in Ikoyi Lagos<\/a><\/p>\n\n\n\n<p>Prior to the execution of this shoot, we had been contacted severally by&nbsp;<a href=\"https:\/\/www.casersgroup.com\/\">Casers Group<\/a>, to get our vendors forms finalized as we might be handling a few shoots due to the urgency and the excess load of work on the&nbsp;<a href=\"https:\/\/www.casersgroup.com\/\">agency<\/a>\u2019s desk.<\/p>\n\n\n\n<p>So we got the forms, submitted and we were called to handle the shoots for agency on behalf of&nbsp;<a href=\"https:\/\/www.mtnonline.com\/\">Nigeria Telecommunications giant- MTN<\/a>.<\/p>\n\n\n\n<p>So on this very day, we got all batteries charged, the night before, light stands, C- Stands, Cameras, Gels, Reflectors, were arranged neatly in the car, while we waited for 3 out of four assistants that would be going with us for the task ahead. The fourth person who was to join us was coming from&nbsp;<a href=\"http:\/\/tonydoovisuals.com\/photography-school-in-lekki\/\">Lekki&nbsp;<\/a>axis.<\/p>\n\n\n\n<p>So when we were complete, we got into the car and zoomed off, blazing past&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Third_Mainland_Bridge\">3rd Mainland Bridge&nbsp;<\/a>to Casers headquarters in&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Victoria_Island,_Lagos\">Victoria Island<\/a>,&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Lagos\">Lagos<\/a>.<\/p>\n\n\n\n<p>We waited for a while, but while waiting, we decided to do a little brainstorming of what the students had learnt in class the previous day at an opposite building structure to&nbsp;<a href=\"https:\/\/www.casersgroup.com\/\">Casers<\/a>.<\/p>\n\n\n\n<p>At about 2pm or thereabouts, the&nbsp;<a href=\"https:\/\/www.casersgroup.com\/\">Casers team<\/a>&nbsp;passed a notification that they were ready and we were to head out to&nbsp;<a href=\"https:\/\/www.mtnonline.com\/\">MTN<\/a>&nbsp;Headquarters at Victoria Island, Lagos. I remembered I had been in that same location about three weeks earlier to&nbsp;<a href=\"http:\/\/tonydoovisuals.com\/wedding-photographer-in-lagos-nigeria.php\">Photograph a Pre Wedding<\/a>&nbsp;for a very beautiful couple.<\/p>\n\n\n\n<p>So upon getting to the venue of the assigned shoot, we met with two other guys and 4 ladies from MTN office, who were introduced to us, and we got talking sharing thoughts and rubbing minds about the right angles, setups, props and models to select from for the shoot.<\/p>\n\n\n\n<p>Then we got shooting barely an hour later. These images below are the BTS (begins-the-scenes) of the shoot while they final edited image by the&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Advertising_agency\">Advertising Agency<\/a>&nbsp;is also included in this post.<\/p>\n\n\n\n<p>Work featured on&nbsp;<a href=\"https:\/\/www.instagram.com\/mtnng\/?hl=en\">MTN Nigeria Official Instagram Page<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5be4\">Click LINK below to see the images adapted to their design by their creative department<\/h2>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B9To0lzBxNH\/?utm_source=ig_web_copy_link\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1125\/1*MUMSFXJBBUSqWjD6xwKREQ.png\" alt=\"Image for post\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1125\/1*XiClUSyNacBiekxTZUZwAg.png\" alt=\"Image for post\"\/><\/figure>\n\n\n\n<p>We were so excited, and as soon as the artwork was posted on MTN Instagram page, we took a screenshot. See the screenshot below.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"2c8e\">BEHIND THE SCENES \u2014 BTS<\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1024\/1*gfVcXc8lAXzKHeOUgFBLng.jpeg\" alt=\"Image for post\"\/><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5f15\">The team behind the Magic<\/h2>\n\n\n\n<p>You might be thinking how much were we paid, but you really know we can\u2019t be here discussing all that. One thing we really want you to know is the fact that we deliver and we are very affordable.<\/p>\n\n\n\n<p>Shoot us a mail, or send us a message via&nbsp;<a href=\"mailto:hello@tonydoovisuals.com\">hello@tonydoovisuals.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title: Mobile Top Up Magic: A Creative Campaign for MTN Nigeria Background: MTN Nigeria is a telecommunications company that provides [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-48431","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/tonydoovisualshq.com\/index.php?rest_route=\/wp\/v2\/posts\/48431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tonydoovisualshq.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tonydoovisualshq.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tonydoovisualshq.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tonydoovisualshq.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48431"}],"version-history":[{"count":3,"href":"https:\/\/tonydoovisualshq.com\/index.php?rest_route=\/wp\/v2\/posts\/48431\/revisions"}],"predecessor-version":[{"id":48479,"href":"https:\/\/tonydoovisualshq.com\/index.php?rest_route=\/wp\/v2\/posts\/48431\/revisions\/48479"}],"wp:attachment":[{"href":"https:\/\/tonydoovisualshq.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tonydoovisualshq.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tonydoovisualshq.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}